Every event app vendor on the planet will wax lyrical about how their product will save you time and money – well actually, most companies will! So we’ve decided to provide you with a handy breakdown of the areas where you can save some dosh by diving into digital for your next event.
They reduce your printing costs
Number one on the list of ways an event app can save you money? They can significantly reduce your print costs. Some event organisers are choosing to scrap their printed programs altogether, whilst others are scaling back, choosing a skinnier version that signposts to more content within the app. Whichever route you choose, you’ll find that your design and production costs are lowered, leaving more money in the budget to book that rockstar keynote speaker you’ve been eyeballing. You also get mega bonus points for being green and saving lots of trees, giving you that warm and fuzzy feeling that money just can’t buy.
But event apps cost money too, don’t they?
There’s no such thing as a free lunch. Or is there? An event app will have some costs associated with it, that’s true. But if your app vendor is a smart cookie, they’ll have figured out that they can provide acres of digital real estate to the people that help fuel your event – the sponsors. With its increased opportunities for brand exposure, an app is an attractive addition to a sponsorship package. It also gives sponsors the chance to interact directly with event attendees. Leverage the extra space afforded to you by the app to bring in your sponsors, and seal the deal with the offer of app-generated event analytics that really prove your value.
No print deadlines
When weighing up your event app and printed material options, another thing to consider is deadlines. Event organisers are always tied to that most critical and immovable of deadlines, the event itself. So why stress yourself out with more? If you’re producing printed material you’re often tied to inflexible production schedules that are outside of your control, and you may find yourself having to submit content before you’re really ready. An event app will allow you to release information exactly when it suits you without having to bend to someone else’s schedule. Time saver much? We think so. An easy-to-update event app also minimizes the risk that you’ll get lumbered with an outdated event program thanks to unforeseen last-minute changes. Let’s face it – a box of event programs containing the wrong info is really just a very expensive doorstop.
Attract more vendors
If your event is a trade show type affair, getting that square footage leased out to vendors is likely to be a vital source of revenue for you. With so many different events to choose from, anything you can do to make yours stand out has the potential to benefit your bottom line. Tempt vendors to commit by showing them that your innovative event app allows them to build deep connections with potential customers and harness leads like never before. From a vendor perspective, a great event app is one that puts them front and centre with their customer base and helps them to share their stories. Grab an app that gives them more than just a floor plan with the booths marked out, show them how your technology can work hard for them and you’ll be well on your way to securing their business.
Data, data, data
We’ve already mentioned how you can use the data gathered by your event app to add value for your sponsors and vendors. But access to solid analytics is great for event organisers too. A great event app can show you how your attendees are interacting with each other, which speakers they liked the most and what content is the most collected, stored or shared throughout the course of the event. This information can be used to make smart decisions about your future events, making them even more appealing to your target audiences. Having it at your fingertips allows you make choices quickly and move forward into execution.
So there you have it, all the wonderful ways an event app can save you time and money – if you’d like to find out how Noodle Live ticks all these boxes and more, get in touch with one of the team today.
This post was written by Clemi Hardie, founder and MD of Noodle Live
