Engaging event attendees through gamification
Whether you are organising an event for corporate employees or a mass attendee festival, the art of creating an engaging and connective experience is key for event planner and event sponsors. Utilising the right event tech and event badging solutions is invaluable and supports the gamification and personalisation of events no matter what size or shape.
Event gamification to drive attendee engagement
Event gamification comes in many different styles from points-based challenges, to session scanning for attendee event journeys or even simple polls and quizzes. Each element of this moves the attendee beyond passive absorption of the event content into an interactive choice-based experience with sponsors, content and exhibitors.
Gamifying learning engages different parts of the human brain, and naturally creates a more memorable experience. Elements of human psychology like competition, comfort zone challenges and even team games are hardwired into our social learning and connection patterns. These are all elements of an event experience that can be harnessed to the benefit of event sponsors and organisers to deliver real impact and demonstrate ROI in a landscape of ever tightening budgets.
NFC & RFID event badges for engagement
Of course, if you want your attendees to actually engage in your gamified events, you need to make that process as easy and enjoyable as possible. There is nothing worse than an event app that is slow to load or a badge that simply doesn’t register scans.
At Noodle, we strive to deliver the right event tech solutions for attendee engagement, as simply and effectively as possible. It is for this reason that we are big fans of RFID and NFC technology in our badges. Not only can these be embedded in sustainable paper coated badges that are fully customisable for events on any size but our easy-to-use event dashboard, collects session scanning information real time and allows event planners to manage their gamified processes in an easy, real-time environment.
Why gamification leads to added value
Why bother with gamification in the first place?
Well, it may seem obvious, but in organising memorable events, planners and sponsors are automatically creating a connection between their brand and the attendees, facilitating future engagement with both the event message and the brands who sponsored them.
Whether this manifests in future sales, attendance to subsequent events or positive engagement on social media, it’s all good when it comes to attendee advocacy. Attendees are also increasingly savvy and get bored very quickly, so the more personalised and engaged the event experience, the more likely the attendee is to remain engaged beyond the event itself.
In world where budgets are tightening, gamification can be an easy win for event organisers to create real connections with their attendees and demonstrate lasting engagement with their event and brand.
Conclusion
At Noodle we love gamification of event kind, given its ability to engage event attendees in new and exciting ways. As we all know, humans love excitement and novelty, and event planners can create this in multiple ways using our end-to-end event tech solutions. We have a team experienced in supporting event planners in doing just this, so why not reach out and talk to us about your next event? Let’s see what we can create together!
